A COMPARISON OF FACTORS AFFECTING RESEARCHER AND MANAGER PERCEPTIONS OF MARKET-RESEARCH USE

被引：96

作者：

DESHPANDE, R ^{[1
]}

ZALTMAN, G ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15260

来源：

关键词：

D O I：

10.2307/3151790

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 38

页数：7

共 14 条

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[3] Blalock HM, 1964, CAUSAL INFERENCES NO
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[5] Cheng C.J, 1963, WELD J, V42, P233
[6] FACTORS AFFECTING THE USE OF MARKET-RESEARCH INFORMATION - A PATH-ANALYSIS
DESHPANDE, R
ZALTMAN, G
[J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (01) : 14 - 31
[7] RELIGIOUS IDENTIFICATION AND ITS ETHNIC CORRELATES - MULTIVARIATE MODEL
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[J]. SOCIAL FORCES, 1973, 52 (02) : 204 - 220
[8] 4 SUBTLE SINS IN MARKETING RESEARCH
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[J]. JOURNAL OF MARKETING, 1975, 39 (01) : 8 - 15
[9] Morrison, 1975, USE SOCIAL SCI KNOWL
[10] NEWMAN JW, 1962, HARVARD BUS REV, V40, P105