CAN YOUR MARKETING PLANNING-PROCEDURES BE IMPROVED

被引：19

作者：

STASCH, SF ^{[1
]}

LANKTREE, P ^{[1
]}

机构：

[1] NESTLE CO INC,WHITE PLAINS,NY

来源：

关键词：

D O I：

10.2307/1251114

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：79 / 90

页数：12

共 26 条

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[2] [Anonymous], MARKETING PRODUCTIVI
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[4] CHANGING-ROLE OF PRODUCT MANAGER IN CONSUMER GOODS COMPANIES
BUELL, VP
[J]. JOURNAL OF MARKETING, 1975, 39 (03) : 3 - 11
[5] CLEWETT RM, 1975, HARVARD BUS REV, V53, P65
[6] ENNIS FB, 1973, EFFECTIVE MARKETING
[7] FEDER RA, 1965, HARVARD BUS REV, V43, P132
[8] Ferrell O.C., 1977, MARKETING BASIC CONC
[9] PRODUCT MANAGER AS AN INFLUENCE AGENT
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[J]. JOURNAL OF MARKETING, 1972, 36 (01) : 26 - 30
[10] PRODUCT MANAGEMENT ON TRIAL
HISE, RT
KELLY, JP
[J]. JOURNAL OF MARKETING, 1978, 42 (04) : 28 - 33