CONSUMER RESEARCH - STATE OF ART REVIEW

被引:174
作者
JACOBY, J
机构
关键词
D O I
10.2307/1249890
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:87 / 96
页数:10
相关论文
共 56 条
[51]  
SPELLER DE, 1973, 81ST P ANN CONV AM P, V8, P825
[52]  
Webb E., 1966, UNOBTRUSIVE MEASURES
[53]  
WEIGL K, 1975, THESIS PURDUE U
[54]   EMPIRICAL-TEST OF FISHBEIN BEHAVIORAL INTENTION MODEL [J].
WILSON, DT ;
MATHEWS, HL ;
HARVEY, JW .
JOURNAL OF CONSUMER RESEARCH, 1975, 1 (04) :39-48
[55]  
Wright P. L, 1974, ADV CONSUM RES, V1, P268
[56]  
YOUNG S, 1972, J ADVERTISING RES, V12, P3