MULTIPLE CRITERIA EFFECTS IN A MAIL SURVEY EXPERIMENT

被引：46

作者：

JONES, WH ^{[1
]}

LINDA, G ^{[1
]}

机构：

[1] TATHEM LAIRD & KUDNER,CHICAGO,IL

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 02期

关键词：

D O I：

10.2307/3151263

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：280 / 284

页数：5

共 26 条

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[9]

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