MOTIVATING INDEPENDENT DISTRIBUTION CHANNEL MEMBERS

被引：14

作者：

ROSENBLOOM, B

机构：

来源：

关键词：

D O I：

10.1016/0019-8501(78)90046-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：275 / 281

页数：7

共 12 条

[1]

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[2]

COX R, 1972, 1971 P SPRING FALL C, P189

[3] THEORY OF CHANNEL CONTROL - REVISITED [J].

ELANSARY, AI ;

ROBICHEAUX, RA .

ETGAR, M .

[5]

HEGG CF, 1964, BUILDING SOUND DISTR, P50

[6]

LITTLE RW, 1970, J MARKET, V34, P32

[7]

MCCAMMON BC, 1970, VERTICAL MARKETING S, P32

[8] ARE CHANNELS OF DISTRIBUTION WHAT THE TEXTBOOKS SAY [J].

MCVEY, P .

[9]

MOORE JR, 1976, MARKETING 1776 1976, P248

[10]

ROSENBLOOM B, 1978, MARKETING CHANNELS M