THE INFLUENCE OF MESSAGE FRAMING AND ISSUE INVOLVEMENT

被引：703

作者：

MAHESWARAN, D ^{[1
]}

MEYERSLEVY, J ^{[1
]}

机构：

[1] UNIV CHICAGO,GRAD SCH BUSINESS,CHICAGO,IL 60637

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 03期

关键词：

D O I：

10.2307/3172593

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：361 / 367

页数：7

共 27 条

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