AUDIENCE INVOLVEMENT IN ADVERTISING - 4 LEVELS

[1] ANDERSON JR, 1980, NEBRASKA S MOTIVATIO, V28

[2] TROUBLE WITH LEVELS - RE-EXAMINATION OF CRAIK AND LOCKHARTS FRAMEWORK FOR MEMORY RESEARCH [J]. PSYCHOLOGICAL REVIEW, 1978, 85 (03) : 139 - 152

[3] BAUER RA, 1958, HARVARD BUS REV, V36, P105

[4] BEATTY J, 1983, PSYCHOL B, V91, P276

[5] Berlyne D.E., 1960, CONFLICT AROUSAL CUR, DOI DOI 10.1037/11164-000

[6] BRANSFORD JD, 1973, VISUAL INFORMATION P

[7] BURNKRANT RE, 1983, INFORMATION PROCESSI

[8] Cacioppo J.T., 1981, ATTITUDES PERSUASION

[9] Calder B. J, 1979, ATTITUDE RES PLAYS H

[10] Cermak L., 1979, LEVELS PROCESSING HU

[1] ANDERSON JR, 1980, NEBRASKA S MOTIVATIO, V28

[2] TROUBLE WITH LEVELS - RE-EXAMINATION OF CRAIK AND LOCKHARTS FRAMEWORK FOR MEMORY RESEARCH [J]. PSYCHOLOGICAL REVIEW, 1978, 85 (03) : 139 - 152

[3] BAUER RA, 1958, HARVARD BUS REV, V36, P105

[4] BEATTY J, 1983, PSYCHOL B, V91, P276

[5] Berlyne D.E., 1960, CONFLICT AROUSAL CUR, DOI DOI 10.1037/11164-000

[6] BRANSFORD JD, 1973, VISUAL INFORMATION P

[7] BURNKRANT RE, 1983, INFORMATION PROCESSI

[8] Cacioppo J.T., 1981, ATTITUDES PERSUASION

[9] Calder B. J, 1979, ATTITUDE RES PLAYS H

[10] Cermak L., 1979, LEVELS PROCESSING HU