AUDIENCE INVOLVEMENT IN ADVERTISING - 4 LEVELS

[11] Craik F. I. M., 1979, LEVELS PROCESSING HU

[12] DEPTH OF PROCESSING AND RETENTION OF WORDS IN EPISODIC MEMORY [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1975, 104 (03) : 268 - 294

[13] LEVELS OF PROCESSING - FRAMEWORK FOR MEMORY RESEARCH [J]. JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1972, 11 (06): : 671 - 684

[14] GREENWALD AG, 1968, PSYCHOL F ATTITUDES

[15] AUTOMATIC AND EFFORTFUL PROCESSES IN MEMORY [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1979, 108 (03) : 356 - 388

[16] HOUSTON MJ, 1977, UNPUB PARADIGM RES C

[17] Hovland CI., 1953, COMMUN PERSUATION

[18] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[19] HUPFER N, 1971, P ASS CONSUMER RES

[20] Kahneman Daniel., 1973, ATTENTION EFFORT

[11] Craik F. I. M., 1979, LEVELS PROCESSING HU

[12] DEPTH OF PROCESSING AND RETENTION OF WORDS IN EPISODIC MEMORY [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1975, 104 (03) : 268 - 294

[13] LEVELS OF PROCESSING - FRAMEWORK FOR MEMORY RESEARCH [J]. JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1972, 11 (06): : 671 - 684

[14] GREENWALD AG, 1968, PSYCHOL F ATTITUDES

[15] AUTOMATIC AND EFFORTFUL PROCESSES IN MEMORY [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1979, 108 (03) : 356 - 388

[16] HOUSTON MJ, 1977, UNPUB PARADIGM RES C

[17] Hovland CI., 1953, COMMUN PERSUATION

[18] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[19] HUPFER N, 1971, P ASS CONSUMER RES

[20] Kahneman Daniel., 1973, ATTENTION EFFORT