CONSUMER-BASED METHODOLOGY FOR IDENTIFICATION OF NEW PRODUCT IDEAS

被引：121

作者：

SHOCKER, AD

SRINIVAS.V

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15213

[2] CORNELL UNIV,ITHACA,NY

[3] UNIV ROCHESTER,GRAD SCH MANAGEMENT,ROCHESTER,NY

[4] UNIV CALIF,BERKELEY,CA

来源：

MANAGEMENT SCIENCE SERIES B-APPLICATION | 1974年 / 20卷 / 06期

关键词：

D O I：

10.1287/mnsc.20.6.921

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：921 / 937

页数：17

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