DEALING WITH CHILDRENS ADVERTISING - PUBLIC-POLICY ISSUES AND ALTERNATIVES

被引：20

作者：

ARMSTRONG, GM

BRUCKS, M

机构：

来源：

关键词：

D O I：

10.1177/074391568800700108

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：98 / 113

页数：16

共 34 条

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ARMSTRONG, GM .

[2]

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BODDEWYN, JJ .

[4]

BODDEWYN JJ, 1983, J CONSUMER POLICY, V6, P77, DOI DOI 10.1007/BF00412484

[5]

BODDEWYN JJ, 1984, ADVERTISING CHILDREN

BRUCKS, M ;

ARMSTRONG, GM ;

GOLDBERG, ME .

[7]

*CAP CIT ABC INC, 1986, ADV STAND GUID

[8]

*CHILDR ADV REV UN, 1983, SELF REG GUID CHILDR

[9]

CHOATE R, CITED INDIRECTLY

CHRISTENSON, PG .