DETERMINANT BUYING ATTITUDES - MEANING AND MEASUREMENT

[1] THE RELATIONSHIPS BETWEEN PREFERENCE AND PURCHASE OF BRANDS [J]. JOURNAL OF MARKETING, 1950, 15 (02) : 145 - 157

[2] HOW TO EVALUATE YOUR COMPANY IMAGE [J]. JOURNAL OF MARKETING, 1959, 24 (02) : 7 - 10

[3] COHEN L, 1967, J ADVERTISING RES, V7, P32

[4] USE OF A SCALING TECHNIQUE IN SURVEYS [J]. JOURNAL OF MARKETING, 1961, 25 (05) : 69 - 72

[5] DUBOIS C, 1960, PUBLIC OPIN QUART, V24, P479

[6] FOOTE NN, 1961, CONSUMER BEHAVIOR HO, V4

[7] ADVANCING THE EXPERIMENTAL-METHOD IN MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 25 - 29

[8] Howard JohnA., 1963, MARK MANAG

[9] Krech D., 1948, THEORY PROBLEMS SOCI

[10] HYPOTHESIS OF A HIERARCHY OF EFFECTS - PARTIAL EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 13 - 24

[1] THE RELATIONSHIPS BETWEEN PREFERENCE AND PURCHASE OF BRANDS [J]. JOURNAL OF MARKETING, 1950, 15 (02) : 145 - 157

[2] HOW TO EVALUATE YOUR COMPANY IMAGE [J]. JOURNAL OF MARKETING, 1959, 24 (02) : 7 - 10

[3] COHEN L, 1967, J ADVERTISING RES, V7, P32

[4] USE OF A SCALING TECHNIQUE IN SURVEYS [J]. JOURNAL OF MARKETING, 1961, 25 (05) : 69 - 72

[5] DUBOIS C, 1960, PUBLIC OPIN QUART, V24, P479

[6] FOOTE NN, 1961, CONSUMER BEHAVIOR HO, V4

[7] ADVANCING THE EXPERIMENTAL-METHOD IN MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 25 - 29

[8] Howard JohnA., 1963, MARK MANAG

[9] Krech D., 1948, THEORY PROBLEMS SOCI

[10] HYPOTHESIS OF A HIERARCHY OF EFFECTS - PARTIAL EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 13 - 24