HYPOTHESIS OF A HIERARCHY OF EFFECTS - PARTIAL EVALUATION

[1] ACHENBAUM AA, 1964, 10TH P ANN C ADV RES, P66

[2] *ADV RES F, 1964, SAL MEAS ADV ANN BIB

[3] A PIONEERING EXPERIMENT IN ASSESSING ADVERTISING EFFECTIVENESS [J]. JOURNAL OF MARKETING, 1963, 27 (03) : 1 - 10

[4] COLEY RH, 1961, DEFINING ADVERTISING, P55

[5] COPLAND B, 1963, 9TH P ANN C ADV RES

[6] Deutsch M., 1951, INTERRACIAL HOUSING

[7] DUBOIS C, 1960, PUBLIC OPIN QUART, V24, P479

[8] FESTINGER L, 1965, PUBLIC OPINION QUART, V27, P404

[9] HASKINS JB, 1964, J ADVERTISING RES, V4, P2

[10] AN APPLICATION OF PSYCHOLOGICAL LEARNING-THEORY TO ADVERTISING [J]. JOURNAL OF MARKETING, 1956, 20 (03) : 248 - 254

[1] ACHENBAUM AA, 1964, 10TH P ANN C ADV RES, P66

[2] *ADV RES F, 1964, SAL MEAS ADV ANN BIB

[3] A PIONEERING EXPERIMENT IN ASSESSING ADVERTISING EFFECTIVENESS [J]. JOURNAL OF MARKETING, 1963, 27 (03) : 1 - 10

[4] COLEY RH, 1961, DEFINING ADVERTISING, P55

[5] COPLAND B, 1963, 9TH P ANN C ADV RES

[6] Deutsch M., 1951, INTERRACIAL HOUSING

[7] DUBOIS C, 1960, PUBLIC OPIN QUART, V24, P479

[8] FESTINGER L, 1965, PUBLIC OPINION QUART, V27, P404

[9] HASKINS JB, 1964, J ADVERTISING RES, V4, P2

[10] AN APPLICATION OF PSYCHOLOGICAL LEARNING-THEORY TO ADVERTISING [J]. JOURNAL OF MARKETING, 1956, 20 (03) : 248 - 254