COMPUTER SIMULATION MODEL FOR SELECTING ADVERTISING SCHEDULES

被引：21

作者：

GENSCH, DH ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH,PITTSBURGH,PA

来源：

关键词：

D O I：

10.2307/3149673

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：203 / 214

页数：12

共 31 条

[1]

AGOSTINI JM, 1962, J ADVERTISING RES, V2, P24

[2] EXPLORATION OF LINEAR PROGRAMMING IN MEDIA SELECTION [J].

BASS, FM ;

LONSDALE, RT .

[3]

BERNSTEIN A, 1961, 6TH M ARF OP RES DIS

[4]

BOWER J, 1963, J ADVERTISING RES, V3, P13

[5]

BROADBENT SR, 1962, 8TH P ANN C ADV RES

[6] MEDIA SELECTION BY LINEAR-PROGRAMMING [J].

BROWN, DB ;

WARSHAW, MR .

[7]

BUZZELL RD, 1964, MATHEMATICAL MODELS

[8]

CAFFYN JM, 1963, J ADVERTISING RES, V3, P21

[9]

DAY RL, 1962, J ADVERTISING RES, V2, P40

[10]

ENGEL JF, 1964, J ADVERTISING RES, V4, P42