CONSUMER SELF-CONCEPT, SYMBOLISM AND MARKET BEHAVIOR - THEORETICAL APPROACH

被引：405

作者：

GRUBB, EL

GRATHWOHL, HL

机构：

[1] PORTLAND STATE COLL,PORTLAND,OR

[2] UNIV WASHINGTON,GRAD SCH BUSINESS,SEATTLE,WA

来源：

关键词：

D O I：

10.2307/1249461

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 27

页数：6

共 22 条

[1]

[Anonymous], 1953, THEORY LEISURE CLASS

[2]

BAUGHMAN EE, 1962, PERSONALITY BEHAVIOR, P339

[3]

BENEDICT RUTH, 1934, PATTERNS CULTURE

[4]

Duesenberry J., 1949, INCOME SAVINGS THEOR

[5]

DUESENBERRY JS, 1964, MARKETING FIRMS VIEW, P125

EVANS, FB .

[7]

FIELD GA, 1966, MARKETING MANAGEMENT, P106

[8]

Goffman Erving, 1959, PRESENTATION SELF EV, P22

[9]

GRUBB EL, 1965, THESIS U WASHINGTON, P120

[10]

HALL CS, 1957, THEORIES PERSONALITY, P469