MODELS OF COMPETITIVE TELEVISION RATINGS

被引：52

作者：

GENSCH, D ^{[1
]}

SHAMAN, P ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.2307/3150528

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：307 / 315

页数：9

共 10 条

[1]

ANDERSON TW, 1971, STATISTICAL ANAL TIM

[2]

EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55

[3]

FARLEY J, 1972, APPLIED EC, V4, P245

[4] TELEVISION PROGRAM TYPES [J].

FRANK, RE ;

BECKNELL, JC ;

CLOKEY, JD .

[5]

GENSCH DH, 1974, J MARKETING RES NOV, P390

[6]

GENSCH DH, 1979, 31579 U WISC SCH BUS

[7] TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL [J].

LEHMANN, DR .

[8]

PARSONS LJ, 1972, J MARKETING RES, V11, P391

[9]

SWANSON CE, 1967, J ADVERTISING RES, V7, P8

[10]

WELLS WD, 1969, J ADVERTISING RES, V9, P21