CHALLENGES AND OPPORTUNITIES FACING BRAND MANAGEMENT - AN INTRODUCTION TO THE SPECIAL ISSUE

被引：230

作者：

SHOCKER, AD

SRIVASTAVA, RK

RUEKERT, RW

机构：

[1] UNIV TEXAS,IC2 INST,AUSTIN,TX 78712

[2] UNIV TEXAS,DEPT MKT,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING RESEARCH | 1994年 / 31卷 / 02期

关键词：

D O I：

10.2307/3152190

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：149 / 158

页数：10

共 36 条

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