考虑时间和温度因素的生鲜食品双渠道供应链协调

被引:48
作者
唐润 [1 ,2 ]
彭洋洋 [2 ]
机构
[1] 南京财经大学管理科学与工程学院
[2] 不详
关键词
生鲜食品供应链; 双渠道协调; 时间和温度;
D O I
10.16381/j.cnki.issn1003-207x.2017.10.007
中图分类号
F274 [企业供销管理];
学科分类号
1201 ;
摘要
本文主要考虑时间和温度因素对生鲜食品的质量影响,构建生鲜食品新鲜度函数和市场需求函数,研究由供应商和零售商组成的二级生鲜食品供应链,在传统销售渠道和网上直销渠道共存情形下的混合渠道协调问题,探讨在分散决策下Stackelberg博弈和Bertrand博弈情形以及集中决策下均衡解的变化。设计了联合应用收益共享契约、成本共担契约和批发价格折扣契约的协调机制,通过契约参数的合理设计实现传统渠道和网上直销渠道的协调。最后通过数值算例的仿真验证了相关结论。
引用
收藏
页码:62 / 71
页数:10
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