网络信息对旅游者决策影响研究——国内外研究比较的视角

被引：19

作者：

魏宝祥 ^{[1
,2
]}

孔闪闪 ^{[1
,2
]}

机构：

[1] 西北师范大学旅游学院

[2] 西北师范大学西北旅游市场与目的地发展研究中心

来源：

人文地理 | 2016年 / 31卷 / 05期

关键词：

研究综述; 旅游者决策影响; 网络信息;

D O I：

10.13959/j.issn.1003-2398.2016.05.002

中图分类号：

F590.8 [旅游市场];

学科分类号：

摘要：

网络信息对旅游者决策影响研究对旅游业信息化发展及旅游企业市场营销具有重要作用,已成为一大研究热点。本文对其国内外研究成果进行介绍、分析对比,结果表明:国外的网络信息对旅游者搜寻心理影响和网络评价信息、网络口碑信息对旅游者决策影响等研究已经成熟,其中,旅游者网络信息搜寻创新心理、网络评价信息对旅游者决策影响因素等是研究热点。国内在网络评价信息对旅游者决策影响研究方面比较薄弱,在旅游者网络信息搜寻创新心理和旅游者网络口碑传播动机研究方面文献寥寥。国外研究视角和方法多样,尤其擅长运用心理学、传播学及社会学等研究方法展开微观层面研究,国内研究多是根据国外研究分析及国内相关情况展开。

引用

页码：7 / 16+112 +112

页数：11

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