品牌与品牌化研究的取向、格局及趋势

[61] Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies [J]. JOURNAL OF MARKETING RESEARCH, 2001, 38 (04) : 494 - 500

[62] Threats to the external validity of brand extension research [J]. JOURNAL OF MARKETING RESEARCH, 2001, 38 (03) : 326 - 335

[63] Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions[J] . Kusum L. Ailawadi,Scott A. Neslin,Karen Gedenk.Journal of Marketing . 2001 (1)

[64] The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective[J] . Rohini Ahluwalia,Zeynep Gürhan‐Canli.Journal of Consumer Research . 2000 (3)

[65] Eye Fixations on Advertisements and Memory for Brands: A Model and Findings[J] . Michel Wedel,Rik Pieters.Marketing Science . 2000 (4)

[66] Building store loyalty through store brands [J]. JOURNAL OF MARKETING RESEARCH, 2000, 37 (03) : 281 - 291

[67] Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes[J] . Alexandru M. Degeratu,Arvind Rangaswamy,Jianan Wu.International Journal of Research in Marketing . 2000 (1)

[68] Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations[J] . Niraj Dawar,Madan M. Pillutla.Journal of Marketing Research . 2000 (2)

[69] Visual attention during brand choice: The impact of time pressure and task motivation[J] . Rik Pieters,Luk Warlop.International Journal of Research in Marketing . 1999 (1)

[70] Brand Orientation: A Mindset for Building Brands into Strategic Resources[J] . Mats Urde.Journal of Marketing Management . 1999 (1-3)

[61] Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies [J]. JOURNAL OF MARKETING RESEARCH, 2001, 38 (04) : 494 - 500

[62] Threats to the external validity of brand extension research [J]. JOURNAL OF MARKETING RESEARCH, 2001, 38 (03) : 326 - 335

[63] Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions[J] . Kusum L. Ailawadi,Scott A. Neslin,Karen Gedenk.Journal of Marketing . 2001 (1)

[64] The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective[J] . Rohini Ahluwalia,Zeynep Gürhan‐Canli.Journal of Consumer Research . 2000 (3)

[65] Eye Fixations on Advertisements and Memory for Brands: A Model and Findings[J] . Michel Wedel,Rik Pieters.Marketing Science . 2000 (4)

[66] Building store loyalty through store brands [J]. JOURNAL OF MARKETING RESEARCH, 2000, 37 (03) : 281 - 291

[67] Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes[J] . Alexandru M. Degeratu,Arvind Rangaswamy,Jianan Wu.International Journal of Research in Marketing . 2000 (1)

[68] Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations[J] . Niraj Dawar,Madan M. Pillutla.Journal of Marketing Research . 2000 (2)

[69] Visual attention during brand choice: The impact of time pressure and task motivation[J] . Rik Pieters,Luk Warlop.International Journal of Research in Marketing . 1999 (1)

[70] Brand Orientation: A Mindset for Building Brands into Strategic Resources[J] . Mats Urde.Journal of Marketing Management . 1999 (1-3)