组织承诺对微博社区成员知识共享行为的影响研究

被引:23
作者
熊淦
夏火松
机构
[1] 武汉纺织大学管理学院
关键词
知识共享行为; 虚拟社区; 微博社区; 组织承诺; 新浪微博;
D O I
暂无
中图分类号
F270 [企业经济理论和方法];
学科分类号
摘要
通过组织承诺理论与计划行为理论,经过严格的研究步骤,提出了基于需求、情感与责任感的组织承诺,基于群体对个人影响的主观规范与知识共享的浏览、回帖与发帖三种具体行为之间的关系模型,以160份新浪微博用户为样本对该模型进行实证检验,分析结果表明在新浪微博社区中规范承诺对用户浏览行为有显著影响,持续承诺与主观规范对回帖行为有显著影响,情感承诺对发帖行为有显著影响。
引用
收藏
页码:128 / 134
页数:7
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