考虑保鲜影响消费者时变效用的生鲜农产品多品种订货模型

被引：26

作者：

王磊 ^{[1
,2
]}

但斌 ^{[1
,2
]}

机构：

[1] 重庆大学经济与工商管理学院

[2] 重庆大学现代物流重庆市重点实验室

来源：

系统管理学报 | 2013年 / 22卷 / 05期

关键词：

生鲜农产品; 多品种; 订货模型; 消费者时变效用; 农产品保鲜;

D O I：

暂无

中图分类号：

F323.7 [农产品价格与市场]; F224 [经济数学方法];

学科分类号：

020205 ; 1203 ; 0202 ; 0701 ; 070104 ;

摘要：

针对生鲜农产品易变质的特性,利用效用理论构造了受生鲜农产品新鲜度和价格影响的消费者时变效用函数刻画保鲜对消费者购买决策的影响,在此基础上,构建了零售商的生鲜农产品多品种订货模型,分析了针对供应商不同单位保鲜成本时零售商的订货决策。结论表明:供应商单位保鲜成本的增大将使零售商逐渐由联合订货策略转变为单独订货策略,且在保鲜状态下,不同生鲜农产品之间新鲜度衰减速度相差越大,零售商越倾向于单独订货策略;反之,零售商越倾向于联合订货策略。

引用

页码：647 / 654

页数：8

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