网络社群用户双重行为倾向对产品知识共享的影响

被引：6

作者：

李根强 ^{[1
,2
]}

刘人境 ^{[1
]}

机构：

[1] 西安交通大学管理学院

[2] 新乡医学院心理学系

来源：

情报理论与实践 | 2016年 / 39卷 / 07期

关键词：

在线社群; 网络特征; 在线行为倾向; 知识共享;

D O I：

10.16353/j.cnki.1000-7490.2016.07.017

中图分类号：

G252 [读者工作];

学科分类号：

1205 ; 120501 ;

摘要：

文章研究了网络社群中用户网络特征、双重行为倾向对知识共享的影响,以及双重行为倾向的中介作用。研究的目标是帮助在线商家寻找知识发送者和知识搜寻者,理解知识共享的形成机理。研究发现,网络异质性和网络权力对在线用户行为倾向、知识共享有显著正向影响,但网络关系强度对在线用户行为倾向、知识共享均无显著影响;在线知识发送倾向和搜寻倾向对知识共享有显著正向影响,行为倾向在网络特征对知识共享的影响中起到了中介作用。

引用

页码：91 / 96+55 +55

页数：7

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