新媒体环境下移动社交媒体倦怠用户画像实证研究——基于SSO理论的因果关系视角

被引：34

作者：

张艳丰 ^{[1
]}

彭丽徽 ^{[1
]}

刘金承 ^{[2
]}

洪闯 ^{[2
]}

机构：

[1] 湘潭大学公共管理学院

[2] 吉林大学管理学院

来源：

情报学报 | 2019年 / 38卷 / 10期

关键词：

移动社交媒体; 社交媒体倦怠; 用户画像; 用户标签;

D O I：

暂无

中图分类号：

G206 [传播理论]; G252 [读者工作];

学科分类号：

摘要：

探究移动社交媒体倦怠的原因要素和结果要素,构建移动社交媒体倦怠理论模型并进行用户画像分析,为企业深入了解移动社交媒体倦怠发展态势提供指导。挖掘不同类型移动社交媒体倦怠用户心理和行为特征,结合扎根理论和SSO理论提取移动社交媒体倦怠用户画像标签,以农民、学生和教师为调查对象,通过K-medoids聚类方法得出4个具有显著差异性的用户画像群体结构进行实证分析。根据用户画像标签特征,将移动社交媒体倦怠用户画像类型分为潜水忽略型、忍耐使用型、平台转移型和行为替代型4类,针对每个类型用户画像的关键特征进行具体分析,为移动社交媒体倦怠现象提供一个较为全面的用户画像标签类型解释。

引用

页码：1092 / 1101

页数：10

共 21 条

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