消费者行为意向的前因与作用机理研究述评

被引：4

作者：

刘春济 ^{[1
,2
]}

机构：

[1] 上海师范大学商学院

[2] 华东师范大学商学院

来源：

软科学 | 2014年 / 28卷 / 11期

关键词：

消费者行为意向; 前因; 作用机理;

D O I：

10.13956/j.ss.2014.11.023

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

在消费者行为研究领域,行为意向的前因及其作用机理研究一直备受关注。通过对典型研究成果的回顾发现,既有研究呈现出了一定的动态发展特征,且围绕三条主要线索展开:即以质量、价值、满意为主要前置变量;以理性行为等理论为基础;引入新变量或重塑既有模型。基于上述分析,提出了完善相关研究的建议。

引用

页码：107 / 110

页数：4

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