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Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution[J] . Journal of Marketing Research . 2013 (4)
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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis[J] . Journal of Consumer Research . 2010 (2)
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Users of the world, unite! The challenges and opportunities of Social Media[J] . Andreas M. Kaplan,Michael Haenlein. Business Horizons . 2009 (1)
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Where Consumers Diverge from Others: Identity Signaling and Product Domains[J] . Journal of Consumer Research . 2007 (2)
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Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions[J] . Kristopher J. Preacher,Derek D. Rucker,Andrew F. Hayes. Multivariate Behavioral Research . 2007 (1)