移动社交媒体环境下用户错失焦虑症(FoMO)量表构建研究

被引:60
作者
宋小康
赵宇翔
张轩慧
机构
[1] 南京理工大学经济管理学院
关键词
移动社交媒体; 错失焦虑症(FoMO); 量表开发; 因子分析;
D O I
10.13266/j.issn.0252-3116.2017.11.012
中图分类号
C912.6 [社会心理、社会行为]; G206 [传播理论];
学科分类号
040203 ; 050302 ;
摘要
[目的/意义]鉴于移动社交媒体环境下用户错失焦虑症(Fear of Missing Out,Fo MO)已经逐渐成为一种普遍存在的现象,为了更好地测度用户在使用移动社交媒体过程中的Fo MO程度,本研究尝试在中文情境下开发Fo MO的有效度量工具。[方法/过程]以现有相关研究文献为基础,结合用户访谈构建移动社交媒体环境下Fo MO初步测度问卷,综合采用专家咨询、探索性因子分析(EFA)和验证性因子分析(CFA)方法进行量表开发。[结果/结论]最终构建一个包含心理动机、认知动机、行为表现和情感依赖四个维度的移动社交媒体环境下用户Fo MO测量量表,具体涉及16个相应指标。数据分析表明,该量表信度和效度较好,可为后期针对移动社交媒体采纳和持续参与的影响因素探索提供工具参考和理论指导。
引用
收藏
页码:96 / 105
页数:10
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