本土代工企业与国外品牌客户竞争关系的影响因素——基于权变视角的实证分析

被引：5

作者：

吴斯丹

机构：

[1] 华南师范大学外国语言文化学院

来源：

暨南学报(哲学社会科学版) | 2013年 / 35卷 / 11期

关键词：

竞争关系; 代工企业; 国外品牌客户; 权变效应;

D O I：

暂无

中图分类号：

F425 [工业企业组织和经营管理]; F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

以99家样本企业的调研数据进行实证研究,探讨本土代工企业与国外品牌客户之间竞争关系的影响因素及其权变效应。直线回归分析结果显示,大部分影响因素对竞争关系的作用不显著。但通过曲线回归分析则发现,产业环境不确定性、研发设计方面的整体代工能力、代工企业的学习意图均与代工双方的竞争关系存在显著的U形关系;制造与质量控制方面的整体代工能力、代工企业专用性投资、客户专用性投资、代工企业专用性投资和客户专用性投资的交互效应,以及代工企业隔离机制则均与竞争关系存在显著的倒U形关系。

引用

页码：46 / 56+162 +162

页数：12

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