隐私计算与公平理论视角下用户隐私披露行为机制研究

被引：44

作者：

李海丹

洪紫怡

朱侯

机构：

[1] 中山大学资讯管理学院

来源：

图书情报知识 | 2016年 / 06期

关键词：

隐私披露; 程序公平; 分配公平; 隐私计算; 信任;

D O I：

10.13366/j.dik.2016.06.114

中图分类号：

G252 [读者工作]; G206 [传播理论];

学科分类号：

摘要：

本文研究了社会化媒体环境下在线用户隐私披露行为的影响机制。以计划行为理论为框架,从隐私计算和公平理论视角出发,构建了用户隐私披露行为影响因素模型。以在校大学生为样本,通过问卷调查和结构方程建模进行实证研究。结果表明:感知风险、感知收益和程序公平均是隐私披露意愿的强影响因子,进而影响披露行为;信息敏感、主观规范、信任显著影响感知风险;信息控制显著影响程序公平;分配公平显著影响感知收益。最后根据研究结果进行讨论,为促进用户个人信息披露提供建议。

引用

页码：114 / 124

页数：11

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