[9]
Who should be in power to encourage product program innovativeness, R&D or marketing?[J] . Ruth Maria Stock,Ines Reiferscheid.Journal of the Academy of Marketing Science . 2014 (3)
[9]
Who should be in power to encourage product program innovativeness, R&D or marketing?[J] . Ruth Maria Stock,Ines Reiferscheid.Journal of the Academy of Marketing Science . 2014 (3)