契约型农产品渠道中的契约治理、收购商管控与农户绩效

被引：19

作者：

夏春玉

杜楠

张闯

机构：

[1] 东北财经大学工商管理学院

来源：

经济管理 | 2015年 / 37卷 / 01期

关键词：

契约明确性; 契约可执行性; 结果控制; 过程控制; 农户绩效; 订单农业;

D O I：

10.19616/j.cnki.bmj.2015.01.011

中图分类号：

F323.7 [农产品价格与市场];

学科分类号：

020205 ; 1203 ; 0202 ;

摘要：

以往研究多是从经济学角度关注契约型农产品交易关系稳定性问题,却忽视了交易关系中的许多行为问题。近年来,学者们将营销渠道行为以及渠道治理理论应用到契约型农产品渠道领域,探讨企业与农户之间的互动行为及其对交易绩效的影响。但是,这一领域仍然存在一些问题有待进一步研究。本文以渠道治理理论为基础,检验了契约治理(契约明确性与可执行性)和收购商的管理控制活动(结果控制与过程控制)对农户绩效的影响作用。通过对来自参与订单农业的农户的217份调查数据进行分析发现,契约明确性和可执行性能够显著提升农户绩效;结果控制和过程控制也能够显著提升农户绩效。但是,结果控制和过程控制会削弱契约明确性和可执行性对农户绩效的提升作用。本文最后对上述发现的理论意义进行了讨论,并给出了相应的管理与政策建议,指出了未来的研究方向。

引用

页码：87 / 97

页数：11

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