共 13 条
[7]
Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites[J] . James C. Ward,Amy L. Ostrom.Journal of Consumer Research . 2006 (2)
[8]
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?[J] . Michelle L. Roehm,Alice M. Tybout.Journal of Marketing Research . 2006 (3)
[9]
Measuring Motivations for Online Opinion Seeking[J] . Ronald E. Goldsmith,David Horowitz.Journal of Interactive Advertising . 2006 (2)