社会资本、交易信任和信息不对称——个人对个人在线借贷市场的实验研究

被引:24
作者
陈冬宇 [1 ]
赖福军 [2 ]
聂富强 [3 ]
机构
[1] 福州大学管理学院
[2] 南密西西比州立大学商学院
[3] 西南财经大学经济信息工程学院
关键词
个人对个人在线借贷; 社会资本; 交易信任; 信息不对称;
D O I
10.13766/j.bhsk.1008-2204.2013.04.017
中图分类号
F830.5 [信贷]; F224 [经济数学方法];
学科分类号
1201 ; 020204 ; 0701 ; 070104 ;
摘要
个人对个人在线借贷是一种新兴的电子商务形式,自2005年出现起就得到了快速发展。以社会资本理论和社会认知理论为基础,研究个人对个人在线借贷市场中社会资本对交易信任以及出借意愿的影响。研究发现,借款者的社会资本会显著影响出借者的信任和出借意愿。信息不对称程度越高,社会资本对交易信任的影响就越大。
引用
收藏
页码:75 / 83
页数:9
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