Trust in consumer-to-consumer electronic commerce

被引：174

作者：

Jones, Kiku

Leonard, Lori N. K.

机构：

[1] Univ Tulsa, Sch Accounting, Tulsa, OK 74104 USA

[2] Univ Tulsa, MIS, Tulsa, OK 74104 USA

来源：

INFORMATION & MANAGEMENT | 2008年 / 45卷 / 02期

关键词：

electronic commerce; C2C; trust; electronic markets and auctions;

D O I：

10.1016/j.im.2007.12.002

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other's trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual's trust in C2C e-commerce. However contrary to studies of other types of e-commerce, support was only found for PWSQ and TPR; we therefore discussed possible reasons for this contradiction. Suggestions are made of ways to help e-commerce site developers provide a trustworthy atmosphere and identify trustworthy consumers. (c) 2008 Elsevier B.V. All rights reserved.

引用

页码：88 / 95

页数：8

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