遗产地旅游小企业社会责任对可持续经营的影响

被引：24

作者：

王彩萍

白斌耀

徐红罡

机构：

[1] 中山大学旅游学院

来源：

旅游学刊 | 2015年 / 30卷 / 09期

关键词：

社会责任; 可持续经营; 旅游小企业; 遗产地;

D O I：

暂无

中图分类号：

F592.6 [旅游企业组织与管理]; F270 [企业经济理论和方法];

学科分类号：

摘要：

小企业是旅游业的重要组成部分。文章从社会责任视角,对大理和阳朔两个遗产地旅游小企业主进行深度访谈和问卷调查,并采用因子分析、回归分析等方法,就旅游小企业社会责任对企业可持续经营的影响进行实证研究。研究发现,遗产地旅游小企业社会责任的履行有助于促进企业可持续经营,这种正向作用更多体现为对小企业非财务绩效的显著正影响;但社会责任各维度对遗产地旅游小企业可持续经营的影响存在差异。结合对旅游小企业主的深度访谈,文章对实证结果进一步分析发现,社会责任各维度责任的履行更多是出于遗产地旅游小企业主自利动机,他们从自身可以直接控制和实施的角度来看待社会责任。在此基础上,文章提出如何提升其社会责任意识、促进企业可持续经营的政策建议。

引用

页码：25 / 33

页数：9

共 20 条

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