共创价值模式下消费者知识贡献影响因素研究——社区认同的形成及作用

被引:10
作者
刘海鑫 [1 ]
刘人境 [1 ]
王廷璇 [2 ]
机构
[1] 西安交通大学管理学院
[2] 西安体育学院
关键词
消费者共创价值; 知识贡献行为; 社区认同; 企业管理行为;
D O I
暂无
中图分类号
F272 [企业计划与经营决策];
学科分类号
1201 ;
摘要
在消费者共创价值这一新兴模式下,探讨社区主办企业管理行为、社区认同和消费者知识贡献行为之间的关系。基于来自我国企业虚拟社区成员的403份调查问卷,通过结构方程模型方法对概念模型进行实证检验。结果发现,社区认同对知识贡献行为存在显著的正向影响;主办企业的促进认可、增加成员嵌入和物质奖赏三种社区管理行为对社区认同的形成有显著的促进作用;其中促进认可还对消费者知识贡献行为有直接的正向影响。
引用
收藏
页码:107 / 115
页数:9
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