在线关系对中小网商绩效影响的实证分析

被引:4
作者
王萌
郭迅华
陈国青
李志杰
机构
[1] 清华大学经济管理学院
[2] 清华大学现代管理研究中心
关键词
关系; 中小网商; 绩效; 社会资本; 双边市场;
D O I
10.16381/j.cnki.issn1003-207x.2016.10.018
中图分类号
F724.6 [电子贸易、网上贸易]; F715.5 [财务管理、经济核算];
学科分类号
1201 ;
摘要
本研究以社会网络和社会资本理论为基础,结合电子商务平台双边市场的特点,探讨了关系对中小网商绩效的影响。以往研究对这一问题的探讨多聚焦于卖家间关系对绩效的影响,对于卖家与买家之间关系的分析则存在空白。本研究将二者综合考虑,构建了在线关系对中小网商绩效影响的理论模型,并采用真实电子商务平台上采集的数据对模型进行了实证检验,为在线关系对中小网商绩效的影响这一课题提供了更为系统的阐释,加深了企业绩效研究领域对中小网商这一特殊群体的绩效影响因素相关问题的理解。同时,本研究也为中小网商管理者如何管理关系这一重要无形资产提供了建议。
引用
收藏
页码:156 / 163
页数:8
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