基于解释水平理论与调节定向理论的社交网络隐私悖论研究

被引：18

作者：

沈旺

高雪倩

代旺

杨博全

机构：

[1] 吉林大学管理学院

来源：

情报科学 | 2020年 / 38卷 / 08期

关键词：

社交网络; 隐私悖论; 解释水平理论; 调节定向理论;

D O I：

10.13833/j.issn.1007-7634.2020.08.018

中图分类号：

C912.3 [社会关系、社会约制];

学科分类号：

摘要：

【目的/意义】研究表明尽管社交媒体用户对个人隐私问题表现出明显的关注,但仍然会在社交网站中披露个人信息,这就是隐私悖论现象。本文旨在探讨隐私悖论背后的成因,以便更进一步的揭示这一悖论,为后续研究提供参考。【方法/过程】本文从调节定向理论和解释水平理论出发,构建隐私关注与披露行为相关联的理论模型,并利用SPSS和AMOS软件对收集到的数据进行统计分析以完成对所构建模型的验证。【结果/结论】通过研究发现,社交网络用户隐私关注问题会直接影响其近远期披露意图;披露意图与披露行为正向相关;促进定向为主导的个体比预防定向为主导的个体更倾向于具有近期披露信息的意图,而且前者也会选择在社交网站上披露更多的个人信息。

引用

页码：120 / 127+140 +140

页数：9

共 39 条

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