国内外社交类应用持续使用研究综述

被引:12
作者
杨海娟
原薇
王文艳
机构
[1] 武汉大学信息管理学院
关键词
社交应用; 持续使用意愿; 持续使用行为; 研究综述;
D O I
10.13833/j.cnki.is.2017.03.029
中图分类号
G353.1 [情报资料的分析和研究];
学科分类号
1205 ;
摘要
【目的/意义】梳理并分析国内外社交类应用持续使用的研究文献,为国内相关研究的深入拓展提供参考和借鉴。【方法/过程】利用文献调研、词频统计和内容分析等方法,从文献数量分布、理论与模型应用和影响因素三个方面展现该主题研究现状。【结果/结论】该领域的研究处于初始阶段;学者们多关注持续使用意愿,而对持续使用行为的研究相对较少;主要以期望确认模型(ECM)和使用与满足理论(UGT)为理论基础;理论扩展和整合式研究占大多数,尚未形成相对固定的理论/模型;价值因素、转换成本、社会影响、隐私风险和习惯等是主要影响因素。
引用
收藏
页码:164 / 170+176 +176
页数:8
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