权力转移了吗？——互联网时代消费者增权的思辨研究

被引：9

作者：

梁静

机构：

[1] 浙江传媒学院文化创意与管理学院

来源：

外国经济与管理 | 2020年 / 42卷 / 03期

关键词：

权力; 消费者增权; 权力转移; 互联网时代;

D O I：

10.16538/j.cnki.fem.20200203.301

中图分类号：

D923.8 [民事其他法权];

学科分类号：

摘要：

互联网时代,消费者影响力增加,"权力实现了从企业到消费者的转移"这一观点得到了大多数学者的认同,但也有少数研究提出了质疑,认为消费者增权并未真正实现。对此,本文思辨性剖析了消费者增权的来源及面临的困境,对相关实证研究进行了梳理与评析,从而得出了产生矛盾观点的原因,即权力概念界定的模糊以及消费者增权验证方法的差异。进而,本文得出主要研究结论:第一,消费者权力比以往有所增加,但在与企业的博弈中,权力向消费者的转移并未实现。第二,平台类企业权力得以增长的同时,网络成员之间的差异被技术效应放大,导致消费群体阶层的进一步分化。

引用

页码：57 / 73

页数：17

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