感知价值视角的移动SNS用户持续使用意向研究

被引:20
作者
赵文军
周新民
机构
[1] 湖南商学院湖南省移动电子商务协同创新中心移动商务智能湖南省重点实验室
关键词
感知价值; 使用与满足; 移动SNS; 持续使用意向;
D O I
10.19571/j.cnki.1000-2995.2017.08.018
中图分类号
F626 [电信企业组织和经营管理];
学科分类号
摘要
基于对国内外社交服务用户动机的梳理,分析移动SNS用户感知价值的结构维度包括社会价值、信息价值和娱乐价值。借鉴感知价值和期望确认理论,构建了移动SNS用户持续使用意向模型。以328份移动SNS用户为样本,通过结构方程模型对概念模型中各变量之间的关系进行实证检验。实证结果显示社会价值、信息价值和娱乐价值不仅直接正向影响持续使用意向,而且还通过满意度间接影响用户持续使用意向。
引用
收藏
页码:153 / 160
页数:8
相关论文
共 21 条
  • [11] Value-based Adoption of Mobile Internet: An empirical investigation[J] . Hee-Woong Kim,Hock Chuan Chan,Sumeet Gupta.Decision Support Systems . 2005 (1)
  • [12] An integrated framework for customer value and customer-relationship-management performance: a customer-based perspective from China[J] . Yonggui Wang,Hing Po Lo,Renyong Chi,Yongheng Yang.Managing Service Quality . 2004 (2)
  • [13] Consumer perceived value: The development of a multiple item scale[J] . Jillian C Sweeney,Geoffrey N Soutar.Journal of Retailing . 2001 (2)
  • [14] Predictors of Internet use
    Papacharissi, Z
    Rubin, AM
    [J]. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2000, 44 (02) : 175 - 196
  • [15] Service quality, customer satisfaction, and customer value: A holistic perspective[J] . Haemoon Oh.International Journal of Hospitality Management . 1999 (1)
  • [16] Computer-assisted evaluation of interface designs[J] . Mohamed Khalifa.ACM SIGMIS Database . 1997 (1)
  • [17] 2014年移动互联网核心数据发布 .2 邬丹. http://report.iresearch.cn/html/20150205/246191.shtml . 2015
  • [18] Customer delight: Foundations, findings, and managerial insight[J] . Richard L. Oliver.Journal of Retailing . 1997 (3)
  • [19] Information Systems Success: The Quest for the Dependent Variable[J] . William H. DeLone,Ephraim R. McLean.Information Systems Research . 1992 (1)
  • [20] Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology[J] . MIS Quarterly . 1989 (3)