考虑客户参与的新产品开发创新绩效研究

被引:19
作者
戴智华 [1 ,2 ]
彭云峰 [1 ]
马王杰 [1 ]
曾赛星 [1 ]
机构
[1] 上海交通大学安泰经济与管理学院
[2] 上海交通大学机械与动力工程学院
基金
国家自然科学基金重大项目; 国家杰出青年科学基金; 高等学校博士学科点专项科研基金;
关键词
新产品开发; 客户参与; 技术创新绩效; 吸收能力; 调节效应;
D O I
暂无
中图分类号
F274 [企业供销管理]; F273.1 [企业技术管理];
学科分类号
1201 ; 1202 ; 120202 ;
摘要
以新产品开发为研究背景,在客户参与、吸收能力、技术创新绩效理论分析与研究成果的基础上,构建了概念模型,提出了相关理论假设,并开展了以长三角为主的475家企业调查,利用调查样本数据对模型和假设进行了实证检验。构建了面向新产品开发的客户参与模式与测度方法,系统刻画了客户参与在新产品开发不同阶段的表现,揭示了面向新产品开发的客户参与在各阶段对企业技术创新绩效的影响机制。研究结果表明:企业自有吸收能力在新产品开发各阶段上具有相继交替的调节效应,客户参与逐步形成了信息提供、共同开发两种模式;客户与企业的人际互动对企业技术创新绩效虽然主效应显著,但不受企业吸收能力的调节。最后,提出了研究对于中国管理情境的企业的实践意义。
引用
收藏
页码:778 / 787
页数:10
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