共情视角下大数据赋能商业模式创新的研究

被引:12
作者
王立夏
程子琦
王沅芝
机构
[1] 上海大学悉尼工商学院
关键词
大数据赋能; 商业模式创新; 冲击—反应—涟漪模型;
D O I
10.16192/j.cnki.1003-2053.20210615.001
中图分类号
F724.6 [电子贸易、网上贸易]; F426.471 [];
学科分类号
1201 ;
摘要
企业在激烈的竞争环境之下,易受到外界环境的冲击,大数据成为了当前科技革命的重要工具,并赋能企业商业模式创新。本文以瓜子二手车为研究对象,分析企业大数据赋能商业模式创新过程,构建“冲击—反应—涟漪”模型,深入探究大数据赋能关键业务中“共情”的内在逻辑。研究发现:第一,企业以大数据赋能商业模式创新主要是由于受到外部环境冲击而做出反应,其过程分为探索阶段、成长阶段和成熟阶段。第二,企业大数据赋能商业模式创新多以第一次应用的关键业务为中心,呈圈层状扩大应用范围。第三,企业运用大数据赋能关键业务创新的内在“共情”逻辑。本文为企业在新常态中的大数据赋能商业模式创新提供了方向指导。
引用
收藏
页码:525 / 533
页数:9
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