移动社交媒体沉迷的影响因素研究:以微信为例

被引：17

作者：

梁栩彬

甘春梅

机构：

[1] 不详

[2] 中山大学资讯管理学院

[3] 不详

来源：

情报理论与实践 | 2017年 / 01期

关键词：

移动社交媒体; 微信; 影响因素; 沉迷;

D O I：

10.16353/j.cnki.1000-7490.2017.01.018

中图分类号：

G206 [传播理论];

学科分类号：

摘要：

[目的/意义]探索习惯、使用动机、压力与移动社交媒体沉迷行为之间的关系。[方法/过程]通过问卷调查法搜集数据,采用结构方程模型进行数据分析。[结果/结论]研究发现,娱乐动机、社交动机显著影响移动社交媒体习惯,移动社交媒体习惯进一步显著影响移动社交媒体沉迷行为;压力也显著影响移动社交媒体沉迷行为。

引用

页码：93 / 97

页数：5

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