“互联网+”背景下的网络文化产业生态治理

被引:23
作者
解学芳 [1 ]
臧志彭 [2 ]
机构
[1] 同济大学人文学院
[2] 华东政法大学人文学院
关键词
互联网+; 网络文化产业; 生态系统; 治理;
D O I
10.19571/j.cnki.1000-2995.2016.02.010
中图分类号
G124 [文化产业、文化市场];
学科分类号
摘要
基于生态学视角探索网络文化产业在"互联网+"背景下的产业生态结构与现代化治理是一个新思路。通过对北京、上海、广州、深圳和杭州等五大城市599份有效问卷进行实证分析验证了网络文化产业生态系统的存在,并解构为内生态主体与外生态环境两部分;发现网民在当前中国网络文化产业发展中的作用偏弱,而且与其他内生态主体及外生态环境是疏离的,缺乏有效互动;技术因素在网络文化产业发展过程中影响力相对最低,反映出目前影响我国网络文化产业发展的主要阻滞并不在技术环节;政府的标准化路径系数最高,表明当前中国网络文化产业仍处于政府主导的生态系统。在"大云平移"时代,对网络文化产业的治理需建立"互联网思维"下的多元主体生态治理体系。
引用
收藏
页码:80 / 89
页数:10
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