基于IS成功模型的知识付费用户行为研究

被引：53

作者：

周涛 ^{[1
]}

檀齐 ^{[1
]}

邓胜利 ^{[2
]}

机构：

[1] 杭州电子科技大学管理学院

[2] 武汉大学信息管理学院

来源：

现代情报 | 2019年 / 39卷 / 08期

关键词：

知识付费; IS成功模型; 信息质量; 用户行为;

D O I：

暂无

中图分类号：

G252 [读者工作];

学科分类号：

050302 [传播学];

摘要：

[目的/意义]近年来,知识付费作为一种新兴模式得到了快速发展。但由于内容质量参差不齐、用户感知收益不明确等问题,阻碍了用户的付费意愿,这不利于知识付费模式的持续发展。基于IS(信息系统)成功模型,研究了用户知识付费的影响因素。[方法/过程]研究共收集391份有效问卷,采用结构方程模型进行数据分析。[结果/结论]研究发现,平台的信息质量和服务质量对感知价值有显著影响,进而影响用户的付费意愿。研究结果启示知识付费平台应注重提高平台质量,严格把控内容质量,以促进用户付费意愿。

引用

页码：59 / 65

页数：7

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