Investigating the intention to purchase digital items in social networking communities: A customer value perspective

被引：320

作者：

Kim, Hee-Woong ^{[1
]}

Gupta, Sumeet ^{[2
]}

Koh, Joon ^{[3
]}

机构：

[1] Yonsei Univ, Seoul 120749, South Korea

[2] Shri Shankaracharya Inst Management & Technol, Junwani 490020, Bhilai, India

[3] Chonnam Natl Univ, Kwangju 500757, South Korea

来源：

INFORMATION & MANAGEMENT | 2011年 / 48卷 / 06期

关键词：

Digital items; Customer value; Social networking community; Cyworld; Social value; Emotional value; Functional value; VIRTUAL COMMUNITIES; INTERNET; PRICE;

D O I：

10.1016/j.im.2011.05.004

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

080201 [机械制造及其自动化];

摘要：

Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items. (C) 2011 Elsevier B.V. All rights reserved.

引用

页码：228 / 234

页数：7

共 27 条

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