动机理论的新发展:调节定向理论

被引：331

作者：

姚琦

乐国安

机构：

[1] 南开大学社会心理学系

来源：

心理科学进展 | 2009年 / 17卷 / 06期

关键词：

调节定向; 促进定向; 预防定向;

D O I：

暂无

中图分类号：

B841 [心理学研究方法];

学科分类号：

040201 [基础心理学];

摘要：

Higgins(1997)提出的调节定向理论,独立于享乐主义原则,揭示了人们如何趋近积极目标状态和回避消极目标状态。该理论区分了两种不同的调节定向——促进定向和预防定向,两者在服务的需要类型、对目标的表征、对结果的关注点、情绪体验等方面存在区别,并会产生独立的动机结果。文章介绍了关于两种调节定向的特点、调节定向的测量、调节定向对基本心理过程和调节定向理论在社会生活的应用的研究成果,并提出未来研究应重视对调节定向的测量、调节定向与人格、与时间动力等方面的研究。

引用

收藏

页码：1264 / 1273

页数：10

相关论文

共 14 条

[1]

The impact of regulatory focus on adolescents' response to antismoking advertising campaigns [J].

Zhao, Guangzhi ;

Pechmann, Cornelia .

JOURNAL OF MARKETING RESEARCH, 2007, 44 (04) :671-687

[2]

Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge [J].

Kirmani, Amna ;

Zhu, Rui .

JOURNAL OF MARKETING RESEARCH, 2007, 44 (04) :688-701

[3]

Understanding impulsive eaters choice behaviors: The motivational influences of regulatory focus [J].

Sengupta, Jaideep ;

Zhou, Rongrong .

JOURNAL OF MARKETING RESEARCH, 2007, 44 (02) :297-308

[4]

Adoption of new and really new products: The effects of self-regulation systems and risk salience [J].

Herzenstein, Michal ;

Posavac, Steven S. ;

Brakus, J. Josko .

JOURNAL OF MARKETING RESEARCH, 2007, 44 (02) :251-260

[5]

The role of regulatory focus in the experience and self-control of desire for temptations [J].

Dholakia, UA ;

Gopinath, M ;

Bagozzi, RP ;

Nataraajan, R .

JOURNAL OF CONSUMER PSYCHOLOGY, 2006, 16 (02) :163-175

[6]

The effect of regulatory focus on the shape of probability-weighting function: Evidence from a cross-modality matching method [J].

Kluger, AN ;

Stephan, E ;

Ganzach, Y ;

Hershkovitz, M .

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2004, 95 (01) :20-39

[7]

Speed/accuracy decisions in task performance:: Built-in trade-off or separate strategic concerns? [J].

Förster, J ;

Higgins, ET ;

Bianco, AT .

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2003, 90 (01) :148-164

[8]

Success/failure feedback, expectancies, and approach/avoidance motivation:: How regulatory focus moderates classic relations [J].

Förster, J ;

Grant, H ;

Idson, LC ;

Higgins, ET .

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2001, 37 (03) :253-260

[9]

Regulatory focus theory: Implications for the study of emotions at work [J].

Brockner, J ;

Higgins, ET .

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2001, 86 (01) :35-66

[10]

I seek pleasures and "we" avoid pains: The role of self-regulatory goals in information processing and persuasion [J].

Aaker, JL ;

Lee, AY .

JOURNAL OF CONSUMER RESEARCH, 2001, 28 (01) :33-49