消费者在C2C交易中的信任模型与数据检验

被引：23

作者：

张仙锋

机构：

[1] 西安交通大学经济与金融学院

来源：

统计与信息论坛 | 2008年 / 03期

关键词：

互联网; C2C; 信任; 结构方程模型; 消费者;

D O I：

暂无

中图分类号：

F713.36 [电子贸易、网上贸易]; F224 [经济数学方法];

学科分类号：

020104 [西方经济学]; 020206 [国际贸易学];

摘要：

为了探究个体消费者怎样在C2C交易中形成对个体卖方的信任,提出了消费者的信任结构方程模型,并通过情景泛义模拟实验采集的数据进行检验。文章得出:消费者的感知网站质量是最主要因素,信任机制至关重要,C2C平台市场比个体卖方作用更大,声誉的影响强于规模,买卖方的交互比较关键等结论。

引用

页码：61 / 65+76 +76

页数：6

共 9 条

[1]

BtoC交易中消费者信任的生成机理研究 [J].

张仙锋 .

山西财经大学学报, 2006, (03) :58-63

[2]

Building effective online marketplaces with institution-based trust [J].

Pavlou, PA ;

Gefen, D .

INFORMATION SYSTEMS RESEARCH, 2004, 15 (01) :37-59

[3]

Trust and e-commerce: a study of consumer perceptions.[J].Brian J. Corbitt;Theerasak Thanasankit;Han Yi.Electronic Commerce Research and Applications.2003, 3

[4]

Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior [J].

Ba, SL ;

Pavlou, PA .

MIS QUARTERLY, 2002, 26 (03) :243-268

[5]

The antecedents and consequences of trust in online-purchase decisions.[J].Sung-Joon Yoon.Journal of Interactive Marketing.2002, 2

[6]

The impact of initial consumer trust on intentions to transact with a web site: a trust building model.[J].D. Harrison McKnight;Vivek Choudhury;Charles Kacmar.Journal of Strategic Information Systems.2002, 3

[7]

Institution-based trust in interorganizational exchange relationships: the role of online B2B marketplaces on trust formation.[J].Paul A Pavlou.Journal of Strategic Information Systems.2002, 3

[8]

Consumer trust in an Internet store [J].

Sirkka L. Jarvenpaa ;

Noam Tractinsky ;

Michael Vitale .

Information Technology and Management, 2000, 1 (1-2) :45-71

[9]

Initial trust formation in new organizational relationships [J].

Mcknight, DH ;

Cummings, LL ;

Chervany, NL .

ACADEMY OF MANAGEMENT REVIEW, 1998, 23 (03) :473-490

← 1 →