旅游节庆节目编排质量的探索研究与实例验证

被引：4

作者：

颜麒 ^{[1
]}

张邱汉琴 ^{[2
]}

杨韫 ^{[3
]}

机构：

[1] 香港理工大学附属专业进修学院

[2] 香港理工大学酒店及旅游业管理学院

[3] 昆明学院旅游系

来源：

旅游学刊 | 2011年 / 26卷 / 02期

关键词：

旅游节庆; 节目编排质量; 结构方程模型(SEM);

D O I：

暂无

中图分类号：

F592.7 [地方旅游事业];

学科分类号：

020202 ;

摘要：

文章以游客体验、利益相关者关系和项目管理为理论支撑,归纳提出了旅游节庆活动节目编排质量的理论模型,并通过调查问卷结构方程模型分析对这一模型进行了实证检验。经修改后,该模型的正确性得到确认,其中,各变量之间的假设关系也都成立。该研究在一定程度上填补了目前对旅游节庆活动节目编排质量理论探讨的空白,并就在节庆活动的规划和组织实践中更好地做好节目编排工作提出了建议。

引用

页码：82 / 88

页数：7

共 8 条

[1]

Customer satisfaction using low cost carriers[J] . Yu Kyoung Kim,Hyung Ryong Lee.Tourism Management . 2010 (2)

[2] The relationship between internal and external service quality [J].

Paravantis, John ;

Bouranta, Nancy ;

Chitiris, Leonidas .

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2009, 21 (03) :275-293

[3]

Creating Value for Participants through Experience Staging: Parks, Recreation, and Tourism in the Experience Industry[J] . Gary Ellis Ellis,J. Rossman Rossman.Journal of Park and Recreation Administration . 2008 (4)

[4] Developing stakeholder theory [J].

Friedman, AL ;

Miles, S .

JOURNAL OF MANAGEMENT STUDIES, 2002, 39 (01) :1-21

[5]

A comprehensive framework for service quality: an investigation of critical conceptual and measurement issues through a longitudinal study[J] . Pratibha A Dabholkar,C.David Shepherd,Dayle I Thorpe.Journal of Retailing . 2000 (2)

[6]

Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts[J] . Ronald K. Mitchell,Bradley R. Agle,Donna J. Wood.The Academy of Management Review . 1997 (4)

[7]

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value[J] . Barry J. Babin,William R. Darden,Mitch Griffin.Journal of Consumer Research . 1994 (4)

[8]

A Paradigm for Developing Better Measures of Marketing Constructs[J] . Journal of Marketing Research . 1979 (1)

← 1 →