企业社会责任相对水平与消费者购买意向关系的实证研究

被引：96

作者：

周祖城

张漪杰

机构：

[1] 上海交通大学安泰经济与管理学院

来源：

中国工业经济 | 2007年 / 09期

关键词：

企业社会责任; 相对水平; 消费者; 购买意向;

D O I：

10.19581/j.cnki.ciejournal.2007.09.014

中图分类号：

F270 [企业经济理论和方法]; F713.55 [商业心理学、市场心理学]; F224 [经济数学方法];

学科分类号：

040203 ; 0701 ; 070104 ;

摘要：

行业内的相对企业社会责任(CSR)水平与消费者购买意向关系的实证研究表明:行业内的相对CSR水平高(或低),消费者购买意向也相应地高(或低);消费者能够接受的CSR处于行业领先水平企业的产品提价的幅度显著小于要求CSR处于行业落后水平企业的产品降价的幅度;在参照对象分别为CSR处于行业落后水平企业的产品和参照对象为CSR处于行业中等水平企业的产品时,消费者对CSR处于行业领先水平企业的产品的购买意向存在显著差异,但愿意接受的提价幅度没有显著差异。

引用

页码：111 / 118

页数：8

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